In the rhythm of modern life, many people have switched to audiobooks instead of paper books. Against the backdrop of universal multitasking, podcasts are especially popular.
New media
Podcasts are a separate segment of media, audio content, which you choose at your discretion. Unlike disparate lectures or stories, this information source has more of a serial format. You can listen to the podcast from your laptop, computer, iPod, or smartphone. Modern people consume enormous amounts of information and often don’t have time for thoughtful reading.
Types of podcasts
Like movies or plays, podcasts exist for all tastes. They can be audio blogs, where one presenter talks about his or her experiences, hobbies, or third-party current affairs topics. The interview format is similar to radio shows: The guests change, but the host is the same. Podcasts are also done in the same way as talk shows: several actors talk about news, events, and ideas.
For Learning and Entertainment
There are hundreds of thousands of podcasts all over the world, and the number is growing every day. Almost all genres of media can be adapted to this format. There are recordings on everything from meditation and physics lessons to stand-up comedy, proper nutrition and crime investigation. They can be short, long, or narrative. There are music podcasts in which tracks are interrupted by the host’s words. This is the familiar format of a radio show with DJs for most people, but such recordings can be paused at any time and listened to from the moment you want.
For Business
Podcasts are attractive to small companies and startups because they don’t require a significant investment. Any smartphone or tablet has a recording function. True, a business podcast should still be pre-recorded in text format or find a responsible employee who can improvise. Small businesses have many opportunities to reach consumers and find new customers among their social media audiences. But audio messaging is easier to convey emotion and get the words right, in that text work requires more focus and constant editing. A podcast conveys tone, humor, excitement and intonation better than a blog post.
For self-expression.
People love to tell stories, which is why many people are attracted to social media. If you have a need to share valuable knowledge or funny life stories with your audience, a podcast channel will come in handy. Studies at Stanford University confirmed that information delivered in a story format increases the attention of the interlocutor (in this case, the listener) from 5-10% to 60-70%. Sometimes it is enough to talk through a situation to look at it from a different point of view, and this is a good reason to use notes for self-development. In addition, they can help for psychotherapy, even if you don’t have subscribers – keeping a diary is interesting and useful.