First of all, you need to be very clear about the topic of your future podcast. It is important to remember that the podcast market is a market for useful, expert information.
Accordingly, the podcast topic can be formulated according to the following template: “What tool will help your business client solve this or that problem?
Then, you need to write a script. It is difficult to write an impromptu podcast, but a script will help you structure your thoughts and keep your thesis in mind.
There are 3 kinds of scripts for a podcast:
- A play script. It is used to mark only the key points of the recording. This type is more like a map with a sequence of important steps in the story. This script is suitable if you plan to cover several topics in one podcast or invite several speakers.
- Script-article. It contains a detailed description of the text which is read out by the speaker. This approach helps to get rid of fear of the microphone, and not to forget a single important detail. It is important to ensure that the text of the script was as close to oral speech – is not saturated with complex sentences, did not contain deuteronomous and participative passages, inversions.
- Script-plan. It prescribes only theses. This is an intermediate type between the article and the play. It leaves room for improvisation. This type of script can be used if you plan to record several speakers at a time.
The next step is to prepare the room and equipment
The room should not have any surfaces (furniture) from which sound can be reflected. This is called hum. If reflectors are not removed, the echo can create the feeling of recording in a pipe, and this will degrade the quality of the final product. You can reduce the droning by using heavy, thick curtains, carpets and upholstered furniture – these objects “dampen” the sound. There are also special screens that you can buy in record stores.
It is necessary to prepare the room because most USB-microphones are condenser microphones. They record the voice well, but are sensitive to noise. Dynamic microphones are worse at recording all sounds, so they require a preamplifier. For podcasts, it’s better to buy a condenser microphone.
The last step is editing.
You need to remove all the caveats, pauses, and loud sighs from the rough recording. You can delete statements and talking points which are irrelevant to the podcast’s topic. You should also remove extraneous noise, sharpen the sound, add music and effects. You can edit your podcast using free software: Audacity, GarageBand or Edjing Mix.
Then you need to publish the podcast. You can do it on your company’s website or on specialized sites, like free aggregators.